Ever wonder how many times people return to the circle of friends to network ? Take a human behavior study on returning customer of a online bookstore for exmple.
“The average fiction book is read within two weeks of purchase. So if you purchased a John Grisham book for $8.75 on Half.com, chances are that you will finish it within 14 days. We decided to implement an auto-email that was sent 17 days after purchase that said “Want your $8.75 back, click here to list your Grisham book for sale”. We found that the open (and conversion) rate of that email was amazing — and it greatly added to our ability to “turn” the same book multiple times.”
This is fascinating in its simplicity. Once you know the day that someone receives a book, you know a lot more about them…they’ll probably read that book within two weeks and will be ready to get rid of it after that. And it doesn’t have to be email-based, either. It could be something embedded right into the dashboard of users that changes based on some metric, say how many times the person has logged in.
So, what can we do, to encourage people to return to the social circle network often?

 out of  found this valuable. Do you find this valuable?    

• Post reply

Show Last Reply